CPA marketing appears very similar to affiliate marketing. But there are some vital differences it helps to learn straight away.
Both rely on internet marketers to promote their products. The biggest different between the two lies in CPA emphasis on its affiliates generating leads, rather than sales. It’s usually less labor-intensive – you don’t have to do the sort of ongoing promotion affiliate marketing needs.
And in case you’re wondering what I mean by “generating leads”, that means having site visitors act by filling out a form with some sort of personal contact information.
After that, your part is done – except for collecting your payment! It really is that easy.
Start simply at first, with email and zip code cost per action ads. As your skills grow, add in cost per acquisition to promote high-ticket items.
Sorting Out The Confusion
It might help, at this point, to look at a quick comparison of these similar forms of `affiliate’ marketing:
Affiliate Marketing | CPA Marketing |
Affiliate marketing can be originated from a network – such as Clickbank – or from an individual marketer. | CPA marketing can originate from a CPA network – such as AZN Network, CPA Empire, PrimaryAds or Incentaclick – or from a large, recognized company or organization who can afford to run its own ad campaigns |
Commission payouts are usually once or twice a month, and are based on results (sales) | Commission payouts are less restrictive and are based on actions the end user takes (especially lead generation) |
Occasionally offer promotions or product bonuses | Often offers its publishers high-end contests and promotions |
In 95% of all cases, any one will be accepted as an affiliate | CPA networks screening prospective web publishers, often with a phone call as part of the process |
You provide the landing page and all promotion. | CPA network or advertiser provides the landing page. You provide the space to display their link or banner ad. |