If you’re brand new to CPA marketing, it’s important to know exactly what types of offers you can sign up for.
Knowing what type of offer you’re going to start with will help you focus your keyword research more.
This chart gives a quick overview of the types of CPA marketing you can explore (from lowest paying to highest):-
Types of CPA Marketing | |
Zip Code lead captures | Offers an average of around $1 per lead. |
Email lead captures | Easiest to get people to do – but also offers one of the lowest payouts – about $1.20. |
| Lead generation | Involves capturing a little more than just an email address – usually first and last name, address, and perhaps even phone number. Payout between $8-20. |
| Free Trial offers | These are good to find – people like getting something concrete. Often you are paid on sales, however, just like an affiliate. The average payout is anywhere from $20-40 |
Sales conversions | High end products with large commissions, these are basically true affiliate sales. But your payout is most rewarding, if you can generate these – as much as $60-300 |
Zip Code Lead Captures
A zip code lead capture usually comes in the form of a coupon. The viewer submits their zip code to get information about obtaining the product. The lure will be a free gift card, dinner, iPod – you name it, you’ll probably see it.
Here is a typical example:
Are they dishonest?
No, it’s a genuine offer (and finding offers through recognized quality CPA Networks will protect you from signing up for anything dishonest). The “prizes” are real – but usually there’s a “catch” – just like when you go to redeem your “Free Entrée” coupon from your favorite restaurant, only to discover in the fine print that you really need to buy a dessert and drink, in order to qualify. Sometimes it’s a purchase; sometimes it’s joining a membership site, as in the example above.
It’s up to your visitor to decide how far they want to proceed in order to qualify. Meanwhile, you’ve been paid your $1.35 commission.
Email Lead Captures
Similar to Zip Code Lead Captures – and slightly harder to convince people to sign up for and complete the form.
The key to upping your capture rate is to make sure the email offer is highly targeted to the readers who visit your blog or website.
Lead Generation
Again, the key to capturing these is to make sure you’ve targeted your blog or website to people who won’t mind parting with this information, in order to get what is offered.
Don’t forget you can pre-sell offers too, by writing about them on your blog.
Relate a personal incident in which you benefited from information or products such as the one offered, and let your readers know in advance any hidden incentives they’ll be eligible for, with the offer.
Free Trial Offers
These are especially good for niches like skin care, weight loss and natural products. If you have a blog loaded with truly interesting information on this niche, you will have built enough trust for your readers to seriously consider the offer. Your blog will give you a natural avenue to promote the offer – and there’s the incentive of the actual free sample to further encourage readers to click.
Sales Conversions
This type of offer is often combined with lead generation. You capture the person’s information, get paid your tiny commission – but if the person buys, you also get a true sales commission on top of it.
If your list is small, do make sure you have a few of these well-researched, well-promoted offers. It’s your best chance of making real money.
With “easy” methods like simple zip code or email address capture, the commission is so small you really don’t notice a difference unless you’ve got a huge list.
Sounds Complicated..?
Don’t be intimidated at the thought of promoting these products and offers – it really is a lot easier than you’d imagine to get this stream of income going; and even though you might have to invest in a chunk of setup time (especially if you’re promoting high end products), once you’ve got your blog (the vehicle you’re going to promote them on) set up and running.